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FREELANCING How to pivot your freelance creative business in 2023 Image licensed via Adobe Stock Freelancing not going as well as you'd hoped? Then it's time to pivot. We explain how to shift your work and clients in a new direction and give yourself the dream life and career you always hoped for.111 WRITTEN BY: TOM MAY 5 SEPTEMBER 2023 So you've launched your freelance creative business: congratulations! But a few months in, things aren't going as well as you'd hoped. Maybe you're not generating the kind of money you were expecting. Or perhaps you're doing well, but the work is just not thrilling you or giving you the kind of creative fulfilment you were dreaming of. "If I wanted to feel like being on a conveyor belt," you think, "I might as well have stayed in my salaried job." In which case, maybe it's time to pivot. A pivot is a tried-and-tested strategy whereby you take a business that just isn't working and turn it in a com...